What Not to Write in College Essays

What Not to Write in College Essays March 11 Bustle has a great piece on things college applicants have written about in college essays things they never should have ever written about. Like losing ones virginity. Oy! There is an article up on Bustle by Rebecca Jane Stokes entitled 17 College Admissions Officers Share The Craziest Things Theyve Seen on Applications that we figured wed share with our readers. We love these kinds of articles. Theyre always filled with salacious stories. And we blog about college admissions every day, so weve got to keep things interesting, right? If only for our own sake! So anyhow, lets cut to them juicy tales from admissions According to the piece, One admissions officer commented: I got a handful of kids each year writing their college essays on losing their virginity. Always cringeworthy.† Wed say so! Why would a high schooler ever think to write about losing his or her virginity? Thats entirely too personal and inappropriate.  Many students choose to lose their virginity in high school. But that doesnt mean that Harvard is going to admit them for doing so. So why on earth would a student spend the valuable real estate of the Common Application Personal Statement discussing such? Oy vey. Heres another tidbit from an admissions officer quoted in the piece: There was one applicant I remember who turned in an admission essay detailing his time as a clandestine operative for the CIA and informing us that he was the guy who invented the M16 rifle. The second was easily researchable on the internet (seriously, did he not think we’d Google that?) and the first†¦well†¦yeah. First of all, if this applicant really was a clandestine operative for the CIA, then why on earth has he or she shared this to colleges? This person clearly cannot be trusted. But, of course, this person was not really a clandestine operative for the CIA nor did this person invent the M16 rifle. Did this person really think making a mockery of the college admissions process and lying would lead to admission? Oy vey. Another admissions officer wrote in: Got a little scared of a kid who wrote an essay about someone’s murder. Never figured out if it was a personal story or a work of fiction. Holy cow. Do you really think that a university would ever consider a student who writes such an essay? Even if the student has perfect grades and perfect test scores, this is the kind of Personal Statement that will do the applicant in. Dont murder people. And dont write about such murders in college essays. But, mostly, dont murder people. You know, were having quite a lot of fun dissecting such ridiculous college essays so were going to return to this discussion tomorrow. Stay tuned.

World Religion - 5936 Words

Name________________________ Class Hour_______ CHAPTER 1-Understanding Religion STUDY QUESTIONS (Pages 1-29) Group A 1. What are some of the questions religion seek to answer? List some of the human needs served by religion? 2. Discuss a theory on origins of religion by one of the thinkers in the reading (Tylor, Frazer, Freud, James, Otto or Jung) that makes sense to you at the present time. 3. List and describe the eight elements that are developed in varying degrees in most religions? 4. Define what is meant by sacred in religion and give some examples of how sacred is understood? 5. Offer some examples of religious symbols and discuss their meaning. Group B 1. Discuss the goal of studying religion in the historical and†¦show more content†¦What features of geography might have contributed to Hindu religious sensibilities? 2. What features have enabled Hinduism to develop freely in many directions. 3. What were the chief features of Aryan religion? 4. Briefly describe the content or focus of the Vedas. Group B 1. Define the term Brahman and relate an illustration from the Upanishads seeking to explain it. 2. Explain what is meant by Brahman and discuss its relationship to Atman 3. How does maya fit into the Upanishadic explanation of the world? 4. Explain the relationship between karma and rebirth. Discuss the benefits and liabilities of embracing such a view as karma and rebirth. Group C 1. Describe the different aspects of liberation contained in the goal of moksha 2. Describe the general setting or plot of the Bhagavad Gita. 3. Briefly describe the five main social classes within the caste system. 4. Why are there different types of yoga? Explain some of the different types of yoga. Name________________________ Class Hour_______ CHAPTER 3-HINDUISM STUDY QUESTIONS (Pages 95-119) *Note- all groups: See bonus question at the end Group A 1. Why have intensive study and the practice of meditation had limited appeal for the majority of Hindus? 2. Which major gods constitute the Trimurti and what interlinked force do they represent? 3. Describe features of one of the popularShow MoreRelatedWorld Religion1511 Words   |  7 PagesDanielle Walker World Religions Field Trip Paper 4 May 2014 Different People’s Way of Life Many individuals abide or live life along a set of guidelines or follow a certain religion and that conveys their way of life. Religions have many values, beliefs, and aspirations among them. Worldwide many religions are practiced daily although some may be practiced more than others on a daily basis. I have learned about many aspects, values, and what the motive to practicing a certain religion may give toRead MoreReligion Five Major World Religions Essay1047 Words   |  5 Pages Religion 101 Brian R. Newsom REL 101 David Paul December 11, 2016 Religion 101 During these past weeks, I have made an effort to fathom religion as a whole. From end to end reading, study, independent research, viewing related video clips, and discussions with my co-workers, I now have a healthier understanding of the five major world religions (Judaism, Christianity, Islam, Hinduism, and Buddhism) and how each came into existence. I am thrilled to share with you some of theRead MoreThe Invention Of World Religions853 Words   |  4 PagesTomoko Masuzawa’s literary work, The Invention of World Religions, provides a meticulous analysis of how the term â€Å"world religions† is categorized and used in the nineteenth and twentieth centuries. Masuzawa addresses how the categorization of world religions has changed throughout history and how different elements of each religion, such as texts, origin, and ability to expand have shaped the classification of that religion by scholars. 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This method, unlike the historical comparative method, is centered onRead MoreTenrikyo Is A Religion Of The World2856 Words   |  12 Pages Tenrikyo is a religion that emphasizes on how the joyous state of mind can greatly influence in what will be going through in our lives by satisfying god’s desires by making a good use of our body. In this paper, I am going to argue that Tenrikyo is one of the fastest growing religions in the world due to its rapid expansion that leads to an emerging new religion but does not interfere with other religions at the same time. Tenrikyo is based on a religion established by a Japanese lady named NakayamaRead MoreEssay on Religion in a Multicultural World1291 Words   |  6 PagesReligion In a multicultural world where language, traditions and culture differ from country to country there is one thing that may be deemed to be true and this is that religion is the centre point for most of them. So then what exactly is religion? And how can you define it? In this paper I will be analysing and considering the different definitions that have been proposed by Victoria S. Harrison in her article â€Å"The pragmatics of defining religion in a multi-cultural world† and what I considerRead MoreReligions Around The World Today1158 Words   |  5 PagesThere are many different religions around the world today. We all have our own opinions on whether or not we believe in God or not, but what makes every religion different from the other could be because of traditions or rituals, the way we dress based on our religion or the place we worship. However the one thing we all have in common is we turn to religion to guide us in one way or another for greater depth or to set us down the right path in life. Firstly there is Hinduism. 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A Brief Note On Niger And Gender Inequality - 1554 Words

Thanisha Germain AAD 105 D001 Professor Lekan May 29th 2016 Niger and Gender Inequality Gender inequality refers to unequal treatment or perceptions of individuals based on their gender. It arises from differences in socially constructed gender roles as well as biologically through chromosomes, brain structure, and hormonal differences (Gendered Lives, 2005). (1) Niger is currently ranked at 187 in the United Nation Human Development Index. Niger has a total land area of 490,000 square miles or 1,267,000 square kilometers. Niger ended 2014 with a population of 19,113,728 people, which represents an increase of 754,865 people compared to 2013, and the population index has yet to be updated to present date and time of 2016. French is the official language of Niger. Hausa is spoken by seventy percent of the population. Seventy percent of the population are under forty years’ old which is a quite young population. School enrolment rates are only twenty-two percent and the adult literacy rate is a meagre twelve percent. The currency of the country is 2,370 billion US dollars. Eighty-five percent of the population is involved in agriculture livestock. Niger is the fourth largest producer of uranium in the world. Animal breeding is the most important activity for the nomadic people of Niger. Roughly 400,000 square kilometers of Niger is covered by desert, mainly the Sahara. The southern part of the country is the most developed and considered the most productive orShow MoreRelatedWorld History AP8768 Words   |  36 Pagesthe process of creating the empire was quicker, though it was no less reliant on military force and no less brutal than the centuries-long Roman effort. †¢ Unlike Rome’s transition from republic to empire, the creation of the Chinese empire had only brief and superficial domestic repercussions. 7. In comparing the Roman and Chinese empires, which do you find more striking—their similarities or their differences? †¢ The Roman and Chinese empires shared many common features, though they did also differRead MoreThe Nigerian Stock Market and Its Impact on the Economy9899 Words   |  40 Pagesdifficult for the private sector to deliver on these objectives if Nigeria enterprises are not well funded or have easier access to funds locally, and if the current burden of harsh operating environment is not urgently addressed.† It will be pertinent to note here that Nigeria has been far from consistent in her economic policies and approaches to developing the country. According to Afolabi Adedeji: â€Å"We have at different times tried government owned enterprises, import licensing, backward integrationRead MoreCOM3702 Portfolio10930 Words   |  44 Pageshas far-reaching implications for the freedom of speech which journalists currently enjoy. Some critics argue that South Africa has regressed in this regard: during apartheid the state controlled and regulated the press, which was then followed by a brief period of press freedom but now regulatory consideration seems to be turning back towards state regulation. 2.1.2 Public service media policy. After World War Two, communications policy was influenced by socio-political rather than economic or nationalRead MoreRastafarian79520 Words   |  319 PagesEthos of Rastafari: Structure, Ideology, and Ritual 5. â€Å"Coming in from the Cold†: Rastafari and the Wider Society 6. Rastafari Rules: Bearers of Jamaican Popular Culture 7. Summary and Conclusions Appendix: A Review of the Literature on Rastafari Notes Selected Bibliography Index 3 7 29 41 67 79 97 117 127 141 171 185 This page intentionally left blank Rastafari This page intentionally left blank Introduction Since its emergence among the poor in Jamaica in the earlyRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pages Smith’s fully global perspectives make clear that even though gender parity has rarely been attained in any society and there have been major setbacks or few advances in INTRODUCTION †¢ 5 many countries, the position of women worldwide has improved dramatically and has very often empowered a substantial portion of humanity in ways that would have been unthinkable a century ago. Jean Quataert’s contribution to gender shifts in the twentieth century focuses more narrowly on the variable

Anthropology And Development Critical Perspectives On Globalisation

Question: Discuss about the Anthropology And Development Critical Perspectives On Globalisation And Inequality. Answer: Introduction Globalisation and the diverse phenomenon associated with it have resulted in several curious issues for the social scientific researchers and the observers. From the last literature, it cannot be said that what actually Globalisation means or whether it is happening or not. But there has been continuous discussions related to Globalisation and its impact on the societies and the regions from last few decades. The aspect of Globalisation is completely unavoidable and has a direct impact upon the factors related to ethical regimes, political governance, social regulations and the economic regimes. All these aspects have resulted in several negative, contradictory and confusing implications upon human life. The emergence of the global cities and a developing a strong network based society has resulted in occurrence of numerous challenges which are the part of the Globalisation process (Matei, 2014). Globalisation is related with the primary areas of change that has resulted in extended market transformation across the globe. The concept of Globalisation can be explained as integration of a regions economy with that of the world economy. And such integration has widely resulted in occurrence of several issues and challenges which the paper will highlight in respect with the impact of Globalisation. The paper will also throw lights upon the most crucial issues which are the result of continuous developments and Globalisation and has been broadened by the anthropological approaches such as inequality among the masses. Understanding the issues of Anthropology, Development, Globalisation and Inequality The continuous practice of Globalisation and developments across the world has led to a series of issues and challenges which is weakening the roots of the culture and environment of various nations. Starting with the assessment of the negative social and cultural impacts of policies and processes associated with Globalisation and natural resource development, it can be analyzed that with increased interaction of individuals from diverse nations, unprecedented mobility, enhanced recognition of the human rights and better economic conditions have dented the individuals or nations local culture. The increased number of immigrants and transnational workforce, an outcome of Globalisation, are scattering the diverse cultures in several nations resulting in a unified global culture which comprises of a mixture of several different regional cultures (Thomas and Kamari Clarke, 2013). The international populations have started sharing identical life styles, attitudes, aspirations and social v alues. There has been given a new meaning to the human life as the core social values, the spiritual practices and the local culture are getting reframed as a result of increased Globalisation practices. It is the Globalisation which can be mark responsible for the change and modification of the life style and outlook of the individuals across the globe (Baylis, Owens and Smith, 2017). The change or the negative social and cultural impacts can be analyzed by taking examples of several Asian countries where earlier there were used to be a completely male dominated societies. The key earners and the sole face of the families were the male members and the female members of the society were only responsible for managing the in-house activities. But the practices of Globalisation have resulted in a fatal blow of such kind of socio-cultural practices of those nations. Today women have a participation and involvement in almost all the spheres of the economy of these Asian countries and it has given a massive challenge to male dominant societies (De Beukelaer, Pyykkonen and Singh, 2015). Other social and cultural impact can be identified as the involvement of the western culture in the domestic culture of various nations. The joint family systems were one of the most recognized socio-cultural practices of some of the nations which has been challenged and dissolved due to the continuous Globalisation. Now the individuals prefer leading an independent life and have become extremely blunt in breaking the social norms of having improved relations with the family and elder ones (O'Bannon, et al., 2014). Mixing of western culture with the regional cultural practices has resulted incomplete deterioration of the socio-cultural norms and practices of unified family systems. Other impacts upon the social and cultural practices can be realized as, earlier in various countries there were used to follow a number of religious practices as per the respective cultures if the nations. But rise of Globalisation, has developed a sense of reasoning among the individuals which have weake ned the roots of these well-established practices (Knox, Marston and Imort, 2016). As well as the workplace integration of diverse cultures has resulted in integration of the religious and socio-cultural practices too and as a negative outcome, it has blurred the old established religious practices which were primarily the foundation of differentiating individuals on the basis of their diverse religions. Thus, from the overall analysis, it can clearly and critically analyze that Globalisation has extremely affected the socio-cultural fabric of various nations. The shared practices and experiences have offered a new meaning to the lives of individuals and have led to a sudden and big change in the social and cultural practices of the nations (Jindal, 2013). The resource development practices have also encountered number of changes and negative implications upon the social and cultural practices of the nations. Analyzing from the perspectives of the Asia-pacific regions, it can be said that the resource development possesses the potential to have deteriorate the surrounding developments, economies overlaying, communities and the environments (Eriksen, 2016). Contrariwise, these resource developments also results in opportunities by the conversion of the various natural resources into the business and infrastructure development, skills and social capabilities development and financial resources. The environmental, social and the economic changes are interlinked as the development of natural resources can have a direct impact upon the ecosystems which can result in disruption of the environmental services which are extensively offered by these eco-systems and can then affect the economies as well as the individuals as they are heavily reli ant upon all such services for their livelihood. The social and cultural impacts of natural resource developments are also dynamic in nature (Fabinyi, Evans and Foale, 2014). For instance, the development of the employment opportunities is recognized as an advantage of these developments but may result in social challenges if the required knowledge and competence is not regionally available. The un-planned as well as the planned in-migration of the individuals and the related population rise may result in increased demands for the various social services such as social and physical infrastructure, commerce and housing, education and health. The correct management of the population growth may lead to improved services and infrastructure whereas the ineffective management may result in deterioration of the existing services and infrastructure as well as occurrence of future challenges (Benera, Berik and Floro, 2015). The natural resource development also possesses the potential to dis turb the present usage of land in respect with fishing, tourism and agriculture. Because of the increase in the activities of resource developments, there can be experienced a sudden increase in the demand for the services and goods which can ultimately result in rise in the prices (Haviland, et al., 2013). The individuals who works within the agricultural as well as service industries usually do not get an equal amount of pay in comparison with the workers of resource sector, may not possess the buying power to afford goods at such upsurge costs. Contrary, if these developments are planned and managed in an effective manner then it can result in rise of opportunities for strengthening the economies and the regional businesses as well as the generation of the taxes and royalties. From the overall perspective, the socio-cultural impacts of these developments may result in out-migration, in-migration, tensions and conflicts among social groups increased demands for infrastructure and housing, change in social norms, corruption, and change in traditions, impacts upon cultural heritage, land mobility, pollution and disruption of economies (Franks, 2012). There are some of the key theoretical and ideological issues concerning development and increased level of Globalisation. The first key theoretical aspect is the ideology in the theory of institutional change. This shows the level of imbalance that take place as a result of price variations. As per the economic theory of institutional change which was grounded on the development of the relative prices, it is analyzed that when once there occurs any kind of change in the relative prices, the people tend to adjust themselves and adapt. But later on with continuous rise in developments and Globalisation, there is sudden change and increase in the prices of the goods, services, agricultural products, infrastructure, etc. which provokes the institutional imbalance and as a negative outcome there takes place private land holdings (Mosse and Lewis, 2006). And for the transformation of these imbalances into institutional changes, it is essential that there must be some final consensus as the re is a need of some new practice. The second theoretical aspect which can be used to understand the development and Globalisation impacts is the dependency theory (Facchini and Melki, 2011). There is a relation of dependency between the underdeveloped Global South and developed North that results in extreme exploitation, oppression and dependency by the means of economic and political factors for example neo-colonialism, unsustainable debt and import tariffs on raw materials (Hilgers, 2010). There has been identified continuous development and success of the industries of the developed nations as a result of Globalisations and development and conditions of underdevelopment, diversion of resource, negative impacts of social, economic, cultural and environmental conditions, inequality, and disparities of power in the Asian regions (Petrescu, 2013). After acquiring and analyzing a broad based understanding of the contemporary Anthropology in relation to global development issues and Asia-Pacific contexts it can be stated that there are majorly two lines of anthropological association with development. The primary and the first line refer to the notion of development and Globalisation as a progress in context with investments, planning, modernization, transfer of knowledge and reforms (Hirst, Thompson and Bromley, 2015). This approach of anthropology and development is well recognized as big D-development. But it is also criticized for offering the complete controlling power to the Global North of any kind of change taking place in the developing nations (Crewe and Axelby, 2012). This aspect is considered as neo-colonial as well as screening the global economic and political strategies of control even after a complete end of the period of colonialism. The critiques of anthropology have decried this approach of development by stat ing it as EuroAmerican-centrist, evolutionary and oversimplifying of the individual similarities at the cost of having huge differences among the societies and the cultures. And such kind of critique has raised number of questions upon the anthropology engagement with development by questioning the colonial roots and emphasizing serious consideration of the validity and value of anthropology in supporting the various developing nations. The second line of the association of anthropology and development is the study of the various processes of development as the endogenic processes that result in contradictory and negative outcomes creating the situations of social in/exclusion and inequality (Milanovic, 2016).f It can critically analyzed and stated that such small or little d-developments results in geographical unevenness across the globe and also refers to wide, relating processes of international change and primarily capitalism. There is a vast difference from the big D-developme nt as the latter refers to achieving progress, developing practices, policies and ideas whereas the little d-development refers to the practice of development as an unintentional practice which also comprises of the study of the already existing development processes. Thus, the critical anthropology of development considers and analyzes development in terms of the interaction among the several systems of knowledge and actors as well as the structural processes. Therefore, the little d-development aspect brings bottom-up, unintended and the relational factors into the development processes that are required to be controlled by the big D-development. There is a study of both these approaches of development and anthropology but there is difference in the approaches (Bakker and Nooteboom, 2017). Over the past few decades, the rapidly increasing Globalisation and anthropology engagement with developments have resulted in huge investments by the transnational companies in the natural resources as well as the farmlands. The lands taken use were not empty as well as were also not wild but were used by the nomadic individual and the farmers whose livelihood and earnings were completely lost because of directly threatened to take use of those lands anymore. In anthropological aspect, such issues related to precarization of rural livelihoods have being studied in terms of exclusion of the indigenous people, small scale farmers, extractive commodity chains, food insecurity and land grabs (Collier and Ong, 2005). At the same time, as discussed above, as an impact of Globalisation and development, the transnational organisations enhanced the exploitation of the scare natural resources in the regions of Global South and thus resulting in the curious situations of putting pressure upon the Global South from the Global North for access to infrastructure, land, labor and natural resources. All such diverse aspects of Globalisation, anthropology approach and developments have resulted in increased issues and challenges faced by the majority of Third World people (O'brien and Williams, 2016). Conclusion In the paper, it has been critically analyzed and argued that Globalisation is not only useless but also very harmful for the economies of various developing nations and specifically the Asia-Pacific regions. It has offered some temporary reliefs to the several global economies with the aspect of foreign investments but has worsened the situations with its other associated negative implications. From the paper and various critical analyses, it can be concluded that instead of improving the lives of the majority of the Third World individuals in past few decades, the results have deteriorated their lives in various aspects as discussed above in the paper. As a byproduct of continuous developments, anthropology approach and Globalisation, there has been caused some of the enduring damage to the global economies, socio-cultural factors and the environment and have imposed deep-rooted negative impacts on the Global South and mainly the Asia-Pacific regions. The paper concludes that there is a vital need to manage the impact of these developments and Globalisation so that all the regions receives an equal benefits and the issues such as inequality can be eliminate from the developing countries. Thus, from the analyses of various social and cultural impacts of policies and processes associated with Globalisation and natural resource development, the Asia-Pacific region concerning development issues, theoretical and ideological issues concerning development and contemporary Anthropology in relation to global development issues and Asia-Pacific contexts, it can be concluded that instead of improving the livelihood of the people, these aspects of Globalisation and development are threatening their sustainable living and resulting into increased dependency upon the developed economies. References Bakker, L., Nooteboom, G. (2017). Anthropology and inclusive development.Current Opinion in Environmental Sustainability,24, 63-67. Baylis, J., Owens, P., Smith, S. (Eds.). (2017).The Globalisation of world politics: An introduction to international relations. Oxford University Press. Benera, L., Berik, G., Floro, M. (2015).Gender, development and Globalisation: economics as if all people mattered. Routledge. Collier, S. J., Ong, A. (2005). Global assemblages, anthropological problems.Global assemblages: Technology, politics, and ethics as anthropological problems, 3-21. Crewe, E., Axelby, R. (2012).Anthropology and development: Culture, morality and politics in a globalised world. Cambridge University Press. De Beukelaer, C., Pyykkonen, M., Singh, P. J. (2015). Globalisation, Culture and Development. The UNESCO Convention on Cultural Diversity. Eriksen, T. H. (2016). The three crises of globalisation: an anthropological history of the early 21st century. Fabinyi, M., Evans, L., Foale, S. (2014). Social-ecological systems, social diversity, and power: insights from anthropology and political ecology.Ecology and Society,19(4). Facchini, F., Melki, M. (2011). Ideology and Cultural Change: A Theoretical Approach. Franks, D. (2012). Social impact assessment of resource projects.International Mining for Development Centre,3. Haviland, W. A., Prins, H. E., McBride, B., Walrath, D. (2013).Cultural anthropology: the human challenge. Cengage Learning. Hilgers, M. (2010). The three anthropological approaches to neoliberalism.International Social Science Journal,61(202), 351-364. Hirst, P., Thompson, G., Bromley, S. (2015).Globalisation in question. John Wiley Sons. Jindal, J. (2013). Globalisation-Its Socio-Economic Impact in India. International Journal of Emerging Research in Management Technology. (Volume-2, Issue-12). Knox, P. L., Marston, S. A., Imort, M. (2016).Human geography: Places and regions in global context. Pearson. Matei, C. S. (2014). GlobalisationAn Anthropological Approach.Procedia-Social and Behavioral Sciences,149, 542-546. Milanovic, B. (2016). Global inequality: A new approach for the age of Globalisation.PANOECONOMICUS,63(4), 493-501. Mosse, D., Lewis, D. (2006). Theoretical approaches to brokerage and translation in development.Development brokers and translators: The ethnography of aid and agencies, 1-26. O'Bannon, C., Carr, J., Seekell, D. A., D'Odorico, P. (2014). Globalisation of agricultural pollution due to international trade.Hydrology and Earth System Sciences,18(2), 503. O'brien, R., Williams, M. (2016).Global political economy: Evolution and dynamics. Palgrave Macmillan. Petrescu, D. N. (2013). IDEOLOGIES OF DEVELOPMENT: THEIR EVOLUTION AND INFUENCE OVER THE DEVELOPMENT COMMUNICATION PARADIGMS.Annals of University of Oradea, Fascicle Sociology-Philosophy Social Work, (12). Thomas, D. A., Kamari Clarke, M. (2013). Globalisation and race: structures of inequality, new sovereignties, and citizenship in a neoliberal era.Annual Review of Anthropology,42, 305-325.

Pepe Jeans Brand Management Essay Example

Pepe Jeans Brand Management Paper This report aims to evaluate the brand image, positioning and brand value of a popular denim brand Pepe Jeans. Pepe is a renowned brand in the apparel industry and is amongst the top international jeans and casual wear brand. This report will also discuss the philosophy and essence of the brand, what it stands for the USP (Unique Selling Point) of the brand and how Pepe Jeans is perceived in the consumer mind. The purpose of researching the brand extensively is to help us understand the strengths and weaknesses of the brand from the point of view to verify its effectiveness. Pepe offers a wide range of products to its consumers and tries to cover the intended target market through its advertising and promotions. The brand is present across the globe in almost 100 countries with numerous loyal customers. A Brief History Headquartered in Madrid, Spain Pepe Jeans London, was started in a small market stall running only on weekends in West London by three brothers from Kenya Nitin, Arjun and Milan Shah in the year 1973. The brothers wanted to set up a British brand of jeans that would be known globally. The jeans that they sold were of good quality and fitting and within no time, the business started to boom. The brand was inspired by London street-wear style and was called Pepe because it was a short two syllable word that was really fast to remember. Pepe was the first brand which enforced that jeans should not be sold hung like a trouser for which they even had to fight with the retailers. By 1980, the brand was competing against the big rival brands like Levis, Lee, etc. for the No. 1 place in U.S. Pepe became UKs most successful jeans brand and even had Jason Priestly and the popular band The Smiths featured in their advertising campaign. Some of the campaigns were censored as Pepe ads usually t eased the boundaries of socially acceptable imagery and norms. This helped them gain the attention of the consumers in the ever expanding world of advertising. Pepe is the fastest growing label in the world and has grown to be more than a $500 million denim and casual wear brand. We will write a custom essay sample on Pepe Jeans Brand Management specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pepe Jeans Brand Management specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pepe Jeans Brand Management specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Brand Image According to Kotler (1988) and Herzog (1963), brand image is the perception of the brand regarding the values it carries in the mind of the consumer. Denims are perceived as a casual wear and the wearer carries an attitude whilst wearing it. Pepe has managed to make denim a style statement. Pepe Jeans is perceived as a premium and international brand which houses casual wear with the heart of London in the brand. The products offered are contemporary and innovative and the impression it leaves, is never missed. The brand image is not a thought on its own, it is engraved in the consumer mind by the marketers through the use of various marketing tools. Some other researchers like Ditcher (1985) define that the impression that the product creates as a whole and not by its individual characteristics is what forms the image of the brand. Pepe offers a whole wardrobe solution from jeans to skirts, to jackets, t-shirts, shirts, cargos, capris and a wide selection of accessories like caps, bags, wallets, belts and even socks. In the case of Pepe Jeans, the marketing and pricing has made the brand appealing to primarily youngsters. The brand has been practicing aggressive pricing i.e. they are competitively priced to their competitors and other international brands. The campaigns reflect that the brand is young at heart and promotes a rebellious attitude through its advertising. The concept is to be bold and ambitious which has helped the brand create a connection with both the sexes globally. As per Abraham (2005), to save the brand legal issues, the brand name should always be unique and distinct. The brand is called Pepe because it was a short two syllable word that was easy to remember and fast to sign on a cheque. Brand Positioning Positioning of a brand can be observed by evaluating how the brand appears when seen in contrast with its competitors. Brand positioning is controlled by the company and its marketing team. They concentrate on delivering and positioning the product in the right way to the intended target audience. All the efforts put together create the brand image of the company. (Park et. Al., 1986) Since its inception, the positioning of the brand was that, Pepe Jeans is all about international premium jeans and casual wear. To be a successful brand, the brand must keep in mind the offering its makes to its consumers and makes the product exclusive to set itself apart from the competitors (Friedman, 1993; Muse Hartung, 1973). The brand continuously developed new fabrics and silhouettes which all had a perfect finish. Pepe used this as a P.O.D. (Point of Difference) to promote itself as The premium jeans, inspired by Londons street wear. For a consumer to feel associated with what the brand wants itself to be perceived as, it is important for the brand to first build a relationship with the consumer (Aaker, 1991). All the retailers in the category are characterised in terms of maturity, capacity, and difference in price which leads to the common factor in all stores (Standard Poor, 1995). Pepe has differentiated itself by keeping the promise of being committed to quality products. They have strived to be best in the commercial aspect and by being the most service oriented. Brand positioning comprises of three important elements namely identifying the possible competitive advantages, leverage the strongest advantages and communicate them in an effective manner and lastly make sure that the message has reached the target group, all these factors combined together influence the buying behaviour of the consumer (Kotler, 1988). In connection with the brand, Pepe whilst positioning itself clearly identified themselves as a premium denim brand which the consumer would crave for and branded themselves with the same proposition. They created their USP from the simple fact that they manufactured the best quality denims which were inspired from London street wear. The brand stands for the youth and talks about being young, cool, creating a style statement, independent and self confident which exudes an attitude of the person who is wearing it. The second element is to identify their own strength which was inspired from Londons energy and street wear styles, every garment exudes an attitude and promoted this through their advertising. The third element is to segment the market and identify the appropriate target audience, having in mind what are the elements of your brand that are able to satisfy their needs and how you are related to this group. Pepe managed to identify and connect with all the three elements ma king it one of the most successful international brands. A successful brand should create an image for its product that, in the consumers mind is associated with the quality, the Unique Selling Point of the product and the superiority towards the competitor. (Vranesvic and Stancec, 2003) Brand Equity and Value A brand is the representation of ownership and product segregation manifested through names, logos and trademarks (Chernatony and Riley, 1998; Hankinson and Cowking, 1993). In the American Marketing Association (1960), the definition of a brand is a name or term, a symbol or design, or maybe a combination of the two which is intended to identify the product or service of the seller and enable them to differentiate it from its competitors. Brand equity expresses the value of a product compared to as if the same product didnt have a brand name. Therefore brand equity is based on the added value of the product because of the brand name. Equity consists of brand awareness and brand image (Aaker, 1991; Ailawadi et.al, 2003). Pepe over the years has successfully established itself in the consumer minds by constantly delivering high quality products and numerous advertising campaigns. Pepes brand value has been focused and been a trademark in the category recognised for the commitment and s ervice provided to the consumers. The brands are seen as corporate assets which have to be taken care of, invested in and have to be nurtured to grow. The brands are conceptualised as value enhancers which has led to the development of the concept of brand equity (Wood, 2000). Pepe has been marketed keeping a target audience in mind and has managed to create a bond of trust and a relationship with the consumers. Pepe as a brand name through the consistent performance and every growing demand in the market by opening new stores and a modern youthful urban image has created a sense of comfort in the consumer mind. As per Biel (1993), the concept of brand equity is very consumer-centered and it said that the consequence is focused more on output rather than input. The brands differentiating factor is that Pepe is much more than just a denim company, it offers a complete casual wear line with knits, wovens, non-denims and accessories under its umbrella. Pepe Jeans takes pride on the fashion forecasting abilities and setting trends with every collection they offer to their consumers. The consumers perception of the quality of the brand is what helps create brand equity.

The Meno Essays - Socratic Dialogues, Dialogues Of Plato, Meno

The Meno Essays - Socratic Dialogues, Dialogues Of Plato, Meno The Meno The Meno asks the question what is virtue and can it be taught?. Menos conversation with Socrates is an attempt to know exactly what virtue means and how it can be defined to come to the decision of whether or not it can in fact be taught to others. But as Meno finds, contrary to his original perceptions as an ethical relativist, he does not know what virtue is, and in his new state of ethical absolutism, cannot therefore teach Socrates what virtue is, for how can one teach what one does not know? It becomes the conclusion amongst the two, that virtue is a divine gift to those who are virtuous, and cannot be taught as it is not knowledge and it cannot be said that there are teachers of it. However, Socrates, through his refutations of Menos questions and arguments, does not justify his conclusion that it cannot be taught. Several logical fallacies are present within the argument put forth by Socrates. And as Meno states, he has a numbing effect on those around him, such that they might not even notice his failings until a later examination. After exhausting all definitions he has for what virtue is, all of them being countered by Socrates and determined to be inadequate definitions, one of the problems Meno then has with understanding what virtue is comes from this paradox: How can you try to find out something, when you have no notion at all about what it is? However, the problem Meno has here is not clearly stated. Does he suggest that you either know what youre looking for, and therefore do not need to inquire into it, or you dont know what youre looking for, and therefore cannot inquire into it, because you dont know it? This leads to the question of whether what you know is either the question you want to ask, or the answer to that question. One obviously cannot both know and not know the same thing. However, one can know the question but not the answer. Therefore, you can inquire into something you do not know of, if you know the question you wish to ask. And from this question, you would follow whatever steps are necessary to get the answer, and end up knowing which you did not previously know. However, Socrates puts forth a different perspective here, by attempting to demonstrate his Recollection Theory. This theory purports that inquiry can be impossible in some instances, but what is seen to be learning is in fact the recollection of something previously known. Though Socrates puts forth an admirable effort to support his recollection theory, there is a flaw in his argument. He uses a slave boy to exemplify how the theory works. He sets forth the geometrical problem to the slave boy simply enough; however, with each wrong answer from the boy, he proceeds to lead him closer to the correct conclusion. The boy makes guesses, that Socrates dismisses in small conversation bits with Meno to one side. Right away, this would suggest that he is, in fact, teaching the boy something, whether he will admit to it or not. When the boy suggests the length of the lines be doubled to four to make a square of eight, Socrates immediately speaks with Meno and asks if he is correct , to which Meno replies that the boy is wrong in his assumption. Socrates draws this new square and specifically asks Is four times the old one double? to which the boy replies no, it is four times. This information was given to him by Socrates. After the boy unsuccessfully tries to determine the answer to Socrates puzzle again by saying that the line should now be three, Socrates gives the boy the answer by drawing lines bm, mi, ig, gb (top of page forty-nine) and asking him if that is not the answer, to which the boy replies in the affirmative. It is almost puzzling as to why Meno agrees with Socrates that the boy simply answered the question on his own, when he so obviously did not. It could be speculated that given the stature of Socrates at the time, Meno simply couldnt bring himself to disagree, or was so sure of Socrates wisdom, that he accepted his example as truth. Had it not been for the help of Socrates, the boy might never have known the answer.

Analysis of the Origin of the Illuminati during the 18th Century in Germany

Analysis of the Origin of the Illuminati during the 18th Century in Germany Illuminati, the term or word would be, â€Å"Enlightened ones†. Illuminati are a rationalistic society all over the world led by their ruler Lucifer (Satan). The Illuminati was discovered in Germany in 1776 by Professor Adam Weishaupt, who was born on February 6, 1748. Professor Weishaupt got into the Illumination when he was initiated at the Masonic lodge in 1777. The words that have made him the founder of the Illuminati on May 1, 1776 were, â€Å"I did not bring deism into Barvaria more than into Rome. I found it here, in great vigour, more abounding than in any of the neighboring protestant states. I am very proud to be the world founder of the Illuminati† (â€Å"Adam Weishaupt† 6-7). Then on November 18, 1830 the world founder of the Illuminati, Professor Adam Weishaupt died. There are certain things in the world that is either bloodlines or contacted families of the Illuminati, and people don’t even realize that this is affecting the world. The Illuminati are affecting America very badly day by day by having bloodlines and families in the United States. But one family of the Illuminati is quite a surprising one. Disney is a part/family of the Illuminati. Now the reason why this is affecting America or even before this in the 1800’s and before, it has been affecting people because there was this wealthy family called the Rockefeller’s. But Disney is â€Å"one of the best deceptions of the Illuminati† (â€Å"Fritz Springmeiers† 1). Also Disney in the movies that they make for example, Lion King, the Little Mermaid, Aladdin. There are subliminal messages in all the movies; for example, in the movie, The Little Mermaid Disney has decided to put inappropriate messages to represent themselves as bloodline or contacted family of the Illuminati. Like when the Arial is getting married, the priest has a very disturbing erection if you play close attention. Then in The Lion King when Simba is on the ro ck at night staring in the sky full of stars. Now in that point if you connect the stars â€Å"Sex† is spelled in the air. I think this is horrible because they say Disney is the â€Å"happiest place on earth† but when it’s really the one of the most demonic places on earth and most perverted. So when the Illuminati were formed as a team they knew they needed something to represent them to show the world secretly that they’re out there. My research shows that this family is famous for architecture and arts. This contacted family with the Illuminati is called the Merovingians. Now these people were the founders of the first â€Å"Germanic Frankish dynasty† (â€Å"Merovingian art and architecture† 1). And basically what the Merovingians did was just fine works of art all around Europe. Also they did work on churches as well as towers. The art work were is mostly found at, Auxerre, Jouarre, Lyons, and Poitiers. Also another fancy thing they did was sculptures of animals like lambs and birds. But what it all comes down to is the Illuminati. How? Because all the sculptures were in rows and within geometric patterns, were tirelessly repeated on sarcophagi. Also these are the manuscripts that are illumination on the animals in the sculptures. The thing that makes the Merovinignas a part of the Illuminati is, they were one of 8 bloodlines of the illuminati bloodlines. Also they were called the â€Å"Holy Grail†. The Merovingians were a very high degree Freemasons, so that is there contact with the Illuminati. The Illuminati is a very dangerous group in the world. As we speak, they all believe that Lucifer is their one and only savior. And so then Lucifer’s satanic goal is to â€Å"destroy all governments and religions and just basically bring the world under his power in control† (â€Å"Joe Lanier† 8) affecting the world the music industry has to do a lot with this because today, children are listening to this satanic music and the artists of the music do not even care because the only reason they are in this satanic group is for the money, the fame, the spotlight, the shine. But what Lucifer calls this takeover is the, â€Å"New World Order†. But the only reason for this massive takeover to just be controlled by his power and his power only. So basically the antichrist just wants to be the ultimate leader. Then back into the satanic symbols on the back of the one dollar bill, there is a triangle on the left said and it has a satanic eye on the very top-BUT al so around the satanic pyramid there is lettering around them saying, â€Å"Annuit Ceoptus Novus Ordo Seclorum† which by going to back to the word of, â€Å"New World Order well is the exact term. Some of the founders of the Illuminati were, of course, Adam Wieshaupt, Baron von Knigge, Prince Karl of Hesse, Count Mirabaeau, Duke of Orleans, and Georges Danton. Now all these men had something to do with the Illuminati, what they all had in common was that they were in on a plan to, â€Å"Purest the form of Christianity† ( â€Å"Mcllhany† 7) . And the reason for that is to have everybody min world all the mankind to be all in one family. As explained above, there, are some very influential families that are trying to take over the world, and put it under Lucifer’s command. So, what if the Illuminati do succeed? What will happen if they fail? The Illuminati will not succeed because Lucifer first of all, he has to go through god and god is very powerful and Lucifer thinks that he will defeat him but of course we all believe that the world will end-but not in Lucifer’s command. Also the Illuminati probably will have its chance to takeover but they wont do it there way. Heres another problem what if they take over the world because of their music industry because right now the music that is being played is based on the Illuminati, not all of it but just some of it. Were just going to have to see what happens.